Guys, it’s finally happened!
We’re delivering fresh, raw dog food to NSW, Tasmania, Queensland, Victoria and ACT
It’s the best quality, human-grade, grass-finished beef you can get in Australia – and we’ve managed to grab the spare bits for our raw dog food packs delivered to your door.
Furthermore, it’s the highest welfare meat produced and it’s a legitimately ethical alternative to a lot of the shady semi-transparent pet food options available right now.

Our Difference
Transparency in the pet food industry is a problem. It’s almost impossible to find out where your pet got their food from, or what the ingredients were. You wouldn’t buy intensively farmed chicken or caged chicken if you are like us. But you can’t have that option with pet food.
Worse, they can say whatever they like and get away with it. Notice how many pet food blurbs say “CAN include grass-fed beef” or “MAY include free-range chicken”?
It sounds deliberately misleading. I cannot find any evidence to support those vague statements.
It’s not over, but I would like to end it by saying “Rant Over…”
These lies really drove us to double down on finding ethical, humane and high-quality raw food that can truly fill the gap. You’ll find the entire story at Gully Road – Powered By Provenir. You’ll find more information below about the difficult stuff.
We don’t add any bulking ingredients, which is even better.
Why Grass-Fed & Finished Beef are the Best
It’s obvious that Grass Fed is the latest buzzword, but what does it really mean?
All beef cattle in Australia are fed grass at one point. The term ‘Grass Finished’ is what you should be paying attention to.
Here’s why…
Cattle are usually raised on pasture until they reach 12-14 months of age. After that, they move to a feedlot to finish their grain. They spend the final months of their lives in small dirt yards. Feed lotting is the best way to gain a lot of weight (and the most meat) in a very short time.
It’s not the best system, but it is better from welfare and environmental perspective. The main problem with feedlot beef from fast-finished feedlots is it’s nutritional and quality.

Grass-finished beef, on the other hand, is a slower and more costly process, but it is much better when it comes to animal welfare and environmental impact as well as product quality.
Although the whole thing deserves its own article, let’s not forget to mention why it’s better.
Grass-fed and finished beef stands out as a nutritional powerhouse, offering an array of benefits for both your taste buds and your well-being. Unlike grain-finished beef, which can skew toward an inflammatory Omega-6 profile, grass-fed beef provides the ideal balance of Omega-3s and Omega-6s, promoting better overall health and reducing inflammation.
One of the standout features of grass-finished beef is its impressive concentration of Conjugated Linoleic Acid (CLA), a potent antioxidant fatty acid. CLA, often hailed as a champion of health, plays a multifaceted role in wellness. Scientific studies have shown that including just 0.5% CLA in your dog’s diet can bolster their immune system and potentially aid in fighting cancer. This powerful antioxidant also acts as a natural anti-inflammatory agent, which can alleviate allergic reactions like dry skin, itching, and hot spots, enhancing your pet’s comfort and vitality.
But the goodness of grass-fed and finished beef doesn’t stop there. It’s a nutritional goldmine boasting higher levels of essential vitamins such as A and E, significantly less saturated fat compared to grain-fed alternatives, and a wealth of heart-healthy Omega-3 fatty acids. This balanced Omega-6 to Omega-3 ratio further reduces the risk of chronic diseases, making it a smart choice for your overall well-being.
Furthermore, grass-fed and finished beef is rich in selenium, known for its anti-cancer properties and mood-enhancing benefits. It’s also packed with beta-carotene, another potent anti-cancer compound. Moreover, it contains ample vaccenic acid, a precursor to CLA, which adds to its anti-cancer credentials.
This nutrient-dense beef not only benefits your health but also your satisfaction. Your body recognizes its superior nutritional content, so you’ll find yourself feeling more satiated with smaller portions of grass-fed and grass-finished beef.
Nutrition information for grass-fed beef
- Protein: Grass-fed beef typically contains around 20-25 grams of protein per 100 grams of raw beef.
- Total Fat: Grass-fed beef has a moderate amount of total fat, usually around 5-8 grams per 100 grams of raw beef.
- Saturated Fat: It contains approximately 2-3 grams of saturated fat per 100 grams of raw beef.
- Monounsaturated Fat: Grass-fed beef contains roughly 2-3 grams of monounsaturated fat per 100 grams of raw beef.
- Polyunsaturated Fat: It has approximately 0.5-1 gram of polyunsaturated fat per 100 grams of raw beef, including Omega-3 fatty acids.
- Calories: Grass-fed beef provides approximately 120-150 calories per 100 grams of raw beef.
- Vitamins and Minerals: Grass-fed beef is a good source of essential nutrients such as B vitamins (including B12, niacin, and riboflavin), zinc, selenium, iron, and phosphorus.
- CLA (Conjugated Linoleic Acid): Grass-fed beef is notable for its higher levels of CLA compared to grain-fed beef, even in its raw state.
*Typical nutrition information for grass-fed beef per 100 grams of raw beef:
It’s essential to note that these health advantages are exclusive to beef that is both grass-fed and grass-finished. In Australia, the term ‘grass-fed’ can be used for meat from cattle that were initially raised on grass but finished on a grain-based diet.
For the full spectrum of health benefits, like the ones offered by Gully Road, it’s vital to choose beef that is born, raised, and finished on a natural grass diet. This ensures that you not only enjoy the incredible taste but also harness the true nutritional value of this exceptional beef
What’s the Provenir difference?
Provenir, an on-farm meat processing company, has opened up a new world for conscientious and ethical carnivores and dedicated dog owners.
They work with Australian farmers to buy and process cattle on-farm. The process for the animals is fast and painless. They are delivered to their farm in familiar surroundings.

Provenir on-farm processing
( equals NO LIVE TRANSPORT!)
This eliminates the need for live transport, allowing for the production of Australian beef with minimal stress to animals.
(If you want to learn more about the slaughter process, I have linked to it at the bottom of the page.)
….We know that while the best beef is sent to Neil Perry and Masterchef’s dudes, there’s always a little left… so we step in.
We are repurposing organs, muscle meat and bones to create high quality, high-quality dog food. All packaged up and delivered right to your doorstep.
How about the price?
We are just at the beginning of something big, but we have to start small. As you know, smaller is more expensive.
If you already use a Raw Food Premix or Delivery Service, you will see that our prices can be on par with other providers and sometimes even lower than others.
This is not mass-produced beef from large, foreign-owned farms. Our livestock are not fedlotted or processed in large, scary facilities.
You will find what you see here mostly from Mum & Dad farmers. It is processed in a thoughtful, compassionate manner and packaged in a few passionate guys and gals from regional Victoria.
I don’t want to make you think, “Pffftttttttttttttttttttttttttttttt…I can get that for $10 from Woolies” and assume that we are just adding some fancy words and taking the piss on the price
We’re not.
Take a moment to look around our Shop Page. I think you will like it.
Guys, it’s finally happened! We’re delivering fresh, raw dog food to NSW, Victoria, Tasmania, Queensland and ACT.
It’s the best quality, human-grade, grass-finished beef you can get in Australia – and we’ve managed to grab the spare bits for our raw dog food subscriptions that are delivered to your door.
Pretty flash huh? ?
Furthermore, it’s the highest welfare meat produced and it’s a legitimately ethical alternative from a lot of the shady semi-transparent pet food options available right now.
Shop online for raw dog food
Visit the Provenir website the ethical online butcher to learn how their grass-fed beef is better.